BEC中级真题阅读精讲:第4辑T4P3 说顾客的语言_BEC中级历年考题

BEC中级真题阅读精讲:第4辑T4P3 说顾客的语言

Speaking Your Customers Language

Modern international trading practices are highlighting the growing importance of language training

Modern-day business really does transcend national barriers.Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale.The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a companys success in a particular market.This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.

Although globalisation may, in some senses, have brought national economies closer together,societies around the world still have radically different expectations, processes and standards.These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them,you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.